Welcome to OMD FWD, your weekly fix of future gazing stories from the world of tech, innovation and the digital space. This week UK theme park Alton Towers invest in VR for the launch of a new roller coaster, Timberland launch their first digitally connected store and the World Bank discuss the effects of mobile and digital on development and the broader economy. Read, learn and share away…!
- Apple have ceased support for it’s advertising platform, iAd. This piece looks at some of the potential reasons why.
- Twitter looks to consolidate all video game related content in a single place on the platform.
- Capitalising on a captive audience in its back seats, Uber has announced that it will allow third-party apps the ability to serve up notifications, content, or ads to its users during their trips.
- GoPro’s stock collapsed after it missed its Q4 badly – demand for its hardware has slumped.
- An interesting look at how brands are using Facebook Messenger.
- People trust Google for their news more than the actual news.
- Retail and e-commerce predictions, including ‘just-in-time manufacturing’, use of in-store tech, and the power of Pinterest.
- The digitally connected store, by Timberland.
- Taking rollercoaster rides to impossible places – the Alton Towers VR roller coaster.
- Design your own women’s footwear, with Shoes of Prey.
- A little clip-on camera that can make a list of all the things you saw and heard today.
- WhatsApp is nearing a billion users, now it’s time to find the money – so say Wired.
- YouTube’s new paid service – YouTube Red – might just become Google’s biggest growth driver.
- A comprehensive report from the World Bank on the effects of mobile and digital on development and the broader economy.
- The 2016 predictions keep on coming – this time a good one from Millward Brown.
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